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The Sober, Snacking Generation: Why Gen Alpha Skipped the Pub and Made Fast Food Their Social Currency

The Sober, Snacking Generation: Why Gen Alpha Skipped the Pub and Made Fast Food Their Social Currency

Sep 7, 2026 | Future of Food

3 min read Highlights Gen Alpha’s social life is moving from the pub to the platform. Alcohol is losing its role as social glue: Gen Alpha’s moderation is being shaped by where they socialise. Fast food is more than convenience: It signals autonomy, connection and...

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About Tony

As a global thought leader on the Future of Food, Tony's TECHXponential™ Food Future concept revolutionises the understanding of the Future of Food. More than just a concept, TECHXponential™ is an essential mindset.

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