Most top trend articles look to consumers and the market as the determinants of future trends. However, asking consumers what they want isn’t always the answer. I want to instead look at the underlying new technologies driving the Future of Food over the coming years and even decades and how they’ll influence consumers.
I was lucky enough to exchange ideas with fellow Food Futurist Andy Lowe at EvokeAG in February this year. We had an fascinating discussion on the Future of Food and you can listen to our podcast here
The bane of any attempt to predict even possible futures is the elusive Black Swan event, something apparently so unthinkable that we’re totally blindsided by the event.
Most top trends look at consumers and the market. However, I want to look instead at the underlying new technologies driving the Future of Food in the coming years and even decades. Like so many disruptions, these technologies largely come from outside the conventional food industries or are at best on the periphery. So, what are these technologies and why are they important?
The short answer is with a lot of research, hard work and imagination! Even then, we can at best come up with a set of alternative futures. Most importantly, although the possible futures are infinite, we can influence which ones will become reality. This is determined by our actions, or chosen inactions, in the present and we live with the consequences of these decisions.